Nordstrom’s Anniversary Sale is the biggest fashion event of the year. It's a sale like no other, a limited-time opportunity to save big on brand-new arrivals—plus all the essentials.

Creative Direction: Strath Shepard & Tina Ruppel

Art Direction: Kim Robbins

Video Editing: Christina Libertini, Brad Strain, Jenni Potts

Copy: Solvie Karlstrom

Graphic Design: Nichole Deutmeyer, Rebecca Strejc, Kirsti Kling, Tom McMicheal

Photography: LACEY & Nagi Sakai

As principal designer, I led the design direction of the campaign. I was responsible for creating a creative guidelines deck for the cross-functional execution teams. Design system included site, email, and ad templates, as well as guidelines for how to use image, color, and lockups in combination.

 

Video Concept

 
 

Early Access Video

 
 

Early Access Digital

Public Sale Digital

Video was incorporated throughout the digital experience.

Style Up Digital Catalog

 

Style Up Digital Catalog

Emails

Print Catalog

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